Rayleen Wagner
Founder & Owner
Founded Skin Etiquette in San Francisco's 77 Maiden Lane and brought the studio home to Modesto in 2002. Two decades of advanced esthetic training and a passion for helping guests feel confident in their skin.
The studio
Where organic luxury meets corrective skincare.
Skin Etiquette began in San Francisco's iconic 77 Maiden Lane before relocating to Modesto in 2002. Built on decades of hands-on experience, our practice has stayed committed to excellence through continuous education, advanced technique training, and the use of high-quality organic and corrective skincare products.
As one of Modesto's trusted Eminence Organic Skin Care providers, we value results, integrity, and long-term client care. Our talented estheticians bring diverse backgrounds and specialized skill, allowing us to customize every treatment with precision.
We are proud of our long-standing relationship with NTouch Bodywork & Healing Arts, sharing a dedication to wellness, holistic support, and exceptional client service. Skin Etiquette continues to evolve, deliver results, and set the standard for elevated esthetics in the Central Valley.
Best of Modesto 2025, Gold, Day Spa & Hair Removal · Silver, Facials
Meet the team
Four licensed estheticians. One standard of care.
Every member of our team is licensed, Eminence-trained, and hand-selected for skill, integrity, and heart. Whoever you book with, you receive the same Skin Etiquette standard.
Bree (Briana) Rodgers
Licensed Esthetician
Loved for facials that feel deeply personal and waxing that guests actually laugh through. Skilled, professional, and known for making every service feel safe, expert, and elevated.
Alyssa Waters
Licensed Esthetician
Precise, warm, and dedicated to results. Alyssa customizes every facial and treatment to the skin in front of her, never a one-size-fits-all protocol.
Bri (Briana) Carlson
Licensed Esthetician
Our newest addition to the Skin Etiquette team, hand-trained in our organic + corrective standard. Bio and portrait coming soon.
The Skin Etiquette standard
Three pillars. Every single visit.
Expertise first
Correct technique, advanced training, and professional product knowledge, never shortcuts.
Personalized care
Every treatment is customized to your skin's current state. No cookie-cutter protocols.
Elevated environment
A calm, curated treatment room where organic luxury meets clinical precision.